For local businesses with limited resources such as time and money, it can be difficult to ascertain where their marketing efforts should be focused. Fortunately, there is one key element that cannot be ignored; the ability for people to find a business online. SEO is an effective way of ensuring this visibility in the long term and offers great ROI potential.
When budgeting constraints are present, small businesses must know what elements they should concentrate on first when taking up SEO tasks themselves (or enlisting help from outside).

