If you want to scale new heights of success in 2023, you'll need an SEO specialist to help you with these key tasks
Is your business ready to make a big splash in 2023? A new year brings new goals and new ambitions, but it can also force you to face new changes and challenges — especially where your website’s SEO (search engine optimization) is concerned. Take a look at five crucial tasks that call for the expertise of an experienced SEO specialist as you ready your enterprise for a new year of success.
1. Catching Up with Algorithm Updates
The online world has evolved dramatically over the past several years, with Google leading the call to change. The search engine giant has revised its algorithm for assigning search result rankings on several occasions, with each change requiring adjustments to websites’ optimization practices. Hundreds of thousands of experiments have led to thousands of algorithm changes per year.
How well has your website’s SEO held up under these changes, and how well will it continue to perform? This extraordinarily complex question is best answered by an SEO expert. This professional can run the necessary diagnostics to determine whether your website displays the necessary relevance, authenticity, and user-friendliness to compete in 2023’s battle for search rankings.
2. Redesigning Your Website
A new year often means a fresh approach for a business’s brand, including a top-to-bottom website redesign. But any changes to your web page content or layout can alter the website’s SEO, sometimes with disastrous results, as each little adjustment breaks something that had previously worked. Even if you don’t make any changes in the site’s design, content, or navigation, you can turn your SEO upside down simply by migrating to a new hosting service, switching to a new domain, or modifying your URL.
Of course, even well-implemented changes that keep proper SEO practices in mind will usually suffer a temporary hit following a large-scale revamping. However, if your website’s search ranking fails to recover from these setbacks after a recent “facelift,” you need to find out what went wrong and fix it. An SEO specialist can do that for you — or, better yet, prevent those long-term hits to your search rankings by recommending some changes and advising against others during the redesign process.
3. Auditing Your Website's SEO
Google doesn’t just evaluate web pages; it evaluates entire websites holistically. Your top-level pages may link to dozens of subsidiary pages, many of which can contain hidden “bugs” that sabotage the website’s overall search rankings without your realizing it. To find and fix these flaws, you must conduct a deep-dive into your site in the form of an SEO audit. A skilled SEO specialist can analyze the site’s overall navigation and check for inconsistencies on individual pages that are holding you back in search rankings.
4. Ranking on High-Competition Keywords
Some keywords are more competitive than others, with businesses fighting to obtain, use, and profit from those keywords in their quest for Page One. While many simply throw in the towel and settle for high-volume, low-competition keywords, you can and should strive to rank on those million-dollar keywords. An experienced SEO specialist can study your industry’s SEO challenges, identify the most competitive keywords, and devise a strategy to help you turn them to your advantage in search results.
5. Making Under-the-Hood Technical Tweaks
As the saying goes, beauty is only skin deep. Beneath the sleek look and compelling content of a well-performing website, you’ll find a complex maze of programming and technical details that allow the site to function properly and rank highly. For instance, if you want to rank well on mobile searches, your site must be built to responsive or mobile-ready specifications. Google crawls sites to check for structured data markup, page loading speeds, and other performance factors, awarding you or downgrading you based on its findings. All these elements fall under the category of technical SEO.
Technical SEO not only requires proper installation and implementation; it also depends on expert maintenance to keep them running correctly. You need an SEO specialist to analyze how easily the search engine bots can crawl and index your site. You’ll also want to have this expert work closely with your web development team on periodic tweaks to your technical SEO whenever the site requires modification.
Make 2023 Your Best Year Ever for SEO
As you can see, there are right ways and wrong ways of preparing your website’s SEO for the challenges and rewards of a new year. If you want to achieve these and other goals efficiently and effectively, turn to the experts at Search Control. Since 2009, we’ve provided state-of-the-art, SEO-approved techniques to help businesses like yours thrive online. Contact us today.
