Using paid social media advertising instead of or alongside pay-per-click (PPC) advertising on the major search engines can have many advantages. For example, if you’re looking for individuals with specific job titles or skills, you can place a paid advertising campaign on LinkedIn. Facebook is another giant social media platform where paid advertising is precisely targeted and achieves results. When you advertise on Facebook, you can pinpoint your audience by age, geographic location, gender, interests, and much more.
All in all, using paid advertising gives you the power to target the searcher instead of relying on keywords that may or may not be the right ones. Targeting a specific audience actually expands it. Read on to learn more about how paid social media advertising works.
…71% of consumers who’ve had a good social media service experience with a brand are likely to recommend it to others!
AUDIENCE
Target by age
Target by location
Target by income level
INTERESTS
Target by activities
Target by particular skills
Target by expressed interest
BEHAVIOR
Advertise by purchases made
Target by device usage
Target people who visit your website
LISTS
Target a group of people
Reach audiences similar to those who’ve already shown interest in you