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08 Mar: SEO & PPC: 7 Ways that Paid and Organic Search Can Work together for Mutual Benefit

SEO (Search Engine Optimization) and PPC (Pay-Per-Click) are two of the most popular digital marketing channels used by businesses to increase their online visibility and attract potential customers. Both channels have their own unique advantages and drawbacks, but when used together, they can create a powerful marketing strategy that can help businesses achieve their marketing goals faster and more effectively.