Google Ads & Microsoft/Bing Advertising Management
Our team of PPC advertising experts here at Search Control manage over $100k per month in ad spend on both the Google Ads (formerly AdWords) and Microsoft Advertising (formerly Bing Ads) networks for clients of all sizes and types including local small businesses, large e-commerce stores, and national franchise businesses.
WHAT IS PPC Advertising?
Pay-Per-Click (PPC) advertising is type of online advertising that allows advertisers to run a variety of ad formats on various networks across the internet, while only paying a fee when their ad is clicked.
PPC advertising is an effective way to get immediate exposure to those actively searching for your products or services online. Both Google Ads and Microsoft Advertising (Bing Ads) offer excellent platforms to help businesses generate highly qualified leads and attract new customers.
A type of PPC advertising many people are familiar with is search engine advertising, in which advertisers “bid” on keywords being searched on search engines (Google, Bing, Yahoo, etc), and pay a certain amount each time their ad is clicked (CPC or cost-per-click).
The beauty of paid search advertising is the level of control you have over why, when, where, and to whom your ad displays.
The PPC advertising platforms offered by both Google and Microsoft allow advertisers to target users based on a wide array of factors including:
- keywords searched
- geographic area
- device
- languages spoken
- demographic
- day of the week
- time of day
- and more…
With that said, effectively managing campaigns to ensure a positive ROI can quickly become an awful lot of work and quite a headache for busy business owners or even a lone marketing manager.
That’s where we come in.
Our skilled team of passionate PPC experts work diligently to ensure that your campaigns are a success, allowing you to focus on running your business.
Why You Need an Expert to Manage Your PPC Campaigns
Building and maintaining a successful pay-per-click advertising campaign can become very complex, very fast. As a business owner, you likely wear many hats as it is, and simply do not have the time in your day to do everything necessary to effectively manage your campaigns.
These tasks include:
Keyword & Competitor Research
Website Conversion Optimization
Conversion/Lead Tracking Setup
Campaign Setup
Regular Maintenance & Testing
When you work with us, our dedicated PPC team will handle all of this for you while bringing years of experience and proven strategies to the table.
Why We Are the Best at PPC Management
Our team has over 20 years of combined experience building and managing effective pay-per-click advertising campaigns on all major platforms. Over the years through trial and error, we have developed strategies that are unique to us while staying true to time-tested, proven techniques. Our team has experience managing campaigns for all types of businesses, and we know what it takes to create a lean, mean, lead-generating machine for your business.
Are you ready to start bringing in more leads and customers ASAP? Give us a call to learn how we can help you grow your business with Google Ads and Microsoft Advertising (Bing Ads).