It looks like shopping within your Twitter Timeline isn’t far off.
A new “Buy now” button appeared on multiple tweets Monday, all of
which included products that link back to a shopping site called Fancy.
It’s possible that the button appeared as an experiment for the
service – Twitter is known to experiment often – or it could also be an
accidental release.
This isn’t the first time a “Buy now” button has been rumored for the service. A Wall Street Journal report from April claimed that multiple ad types were on the way for Twitter, including shoppable Twitter ads.
The “Buy now” button appears to be similar to the “Download” button that shows up in app-install ads. That same WSJ
report said Twitter is also testing a “click-to-call” button that would
connect users with the company that published the tweet.
Adding purchasing functionalities to Timeline seems like an obvious
win for Twitter. Users are familiar with both ads and image previews by
now, so the addition of a “Buy now” button wouldn’t be very disruptive.
It would also add new revenue streams for Twitter and some of its brand
users.
This glimpse at the button implies that shoppable tweets may be on the way, although there is no known timetable.
