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Google Domain Registration Service? Watch Out GoDaddy

Look out, GoDaddy. Google is building a domain registration service aimed at helping small businesses develop or imprve their web presence.

Google Domains is still in a beta invite-only phase, but once it
officially launches, businesses will be able to find and buy the domain
they desire including ones with popular suffixes like “.com,” “.org” and
new ones that will become available in the near future.

Google Domain sites will be hosted on Google’s own DNS servers –
which the company says guarantees a quick response time — and users
will be able to buy and sell their domains without being charged extra
for private registration. They’ll also be able to create up to 100 email
addresses and 100 customized subdomains.

The company says users who purchase or transfer a domain to Google
Domains can create their websites through one of their partnering
website builders — Shopify, Squarespace, Weebly and Wix.

Through Domains, the tech giant is taking aim at GoDaddy, which filed
for an initial public offering earlier this month, and other
domain-name registration companies.

The move also extends Google’s push to serve small businesses. About
55 percent of small businesses still don’t have their own website, which
hurts their growth and job growth, according to a study cited by
Google.

Earlier this month, Google released its My Business dashboard to help
small businesses manage their web presence more easily across Google’s
products from a centralized dashboard.