July 1st marks the official half way point of the year. Time flies, right? A lot of people set resolutions on January 1st, but let the half way mark pass them by without a blink of the eye.
Have you stayed on track with your New Year’s goals? Whether you answered yes or no, we think that any business owner or marketer should mark this day as important. This is a great time to review your current strategy and make some adjustments to help take your business to the next level.
Search Control has listed 4 simple tactics that any business owner can implement and we are here if you have any questions. We hope these tips help you and your team out and don’t hesitate to contact us if you have any further questions.
Understand the buyer’s journey.
There are many different offers that can be used to help get new business in the door. We’re sure you’ve used them in the past, things such as 20% off sales, free consultations, flat rate pricing, free trials and the list goes on. Take a minute to understand your potential customers’ decision process, and what’s most important to them. Once you do that, you can match the right offer.
Use Google, and learn how to use it well.
Take a webinar (or a free consultation with Search Control) in Google’s suite of tools, and make sure to keep up with the rapidly changing services they offer. Ask fellow business owners what is working for them. Google ads, SEO and YouTube marketing can make or break your online presence. Analyze what is working and what isn’t with rigor and tweak often, not just the offer but the design and layout too.
Turbocharge your customer service.
Make sure whoever is answering phones is prepared to book appointments, upsell, offer special discounts and incentives and take orders on the phone. Getting the customer to call or click is only half the equation. Take a page out of Zappos’ book and make sure your customer service people understand your product, understand your customers, and are a pleasure to talk to.
Quality vs Quantity: Stay focused.
We have had greater success cultivating a smaller number of people and guiding them through a very intentional sales funnel, than when we cast a wide net to people who might not fully align with our target customer.
Let Search Control help you start the second half of the year off right with a FREE service of your choice:
Search Control is here to help you reach your sales and growth goals. We are currently offering several services FREE OF CHARGE! We feel confident that you will love working with us and may even be interested in additional services. Don’t let your sales fall behind when you could be dominating your market.
- Creation of Facebook business page and Twitter company profile
- Setup of Facebook Advertising account and creation of 1 designed and managed ad
- SEO audit of website and competitor analysis
Call us today to take advantage of our offer and see how Search Control can help you!