Google & Bing PPC Management

Our team of PPC advertising experts here at Search Control regularly manage upwards of $100k per month in ad spend on both the Google Ads (formerly AdWords) and Microsoft Advertising (formerly Bing Ads) networks for clients of all shapes and sizes including local small businesses, large e-commerce stores, and national franchise businesses.

PPC (pay-per-click) advertising is an effective way to get immediate exposure to those actively searching for your products or services online. Both Google Ads and advertising on Bing via Microsoft Advertising offer excellent outlets for generating highly qualified leads and attracting new customers while your organic SEO (search engine optimization) efforts begin to take effect.

What is PPC Advertising?

PPC (pay-per-click) is a type of internet marketing that allows advertisers to run ads and pay a fee only when their ad is clicked.

The most common type of PPC is search engine advertising, in which advertisers “bid” on keywords being searched on the major search engines (Google, Bing, Yahoo, etc), and pay a certain CPC (cost-per-click) each time their ad is clicked.

The beauty of paid search advertising is the level of control you have over why, when, where, and to whom your ad displays.

The PPC advertising platforms offered by both Google and Microsoft allow advertisers to target users based on a wide array of factors including:

  • keywords searched
  • geographic area
  • device
  • languages spoken
  • demographic
  • and more…

With that said, you can see how effectively managing your campaigns and ensuring a positive ROI can quickly become an awful lot of work and quite the headache for a busy business owner or even an internal marketing manager.

That’s where we come in.

Our skilled team of passionate PPC gurus work diligently to ensure that your campaigns are a success, allowing you to focus on running your business.

Why You Need an Expert to Manage Your PPC Campaigns

Building and maintaining a successful pay-per-click advertising campaign can become very complex, very fast. As a business owner, you likely wear many hats as it is, and simply do not have the time in your day to do everything necessary to effectively manage your campaigns.

These tasks include:

  • keyword & competitor research
  • landing page design & development
  • campaign set-up
  • and regular maintenance & testing

A dedicated PPC manager will handle all of this for you, and then some… Not to mention all of the experience and proven strategies that they bring to the table.

Why We Are the Best at PPC Management

Our team has over 20 years of combined experience building and managing effective pay-per-click advertising campaigns on all major platforms. Over the years through trial and error, we have developed strategies that are unique to us while staying true to time-tested, proven techniques. Our team has experience managing campaigns for all types of businesses and know what it takes to create a lean, mean, lead generating machine for your business.

Are you ready to start bringing in more leads and customers ASAP? Give us a call for a free consultation and to learn how we can help you generate more business with Google Ads and Bing Ads via Microsoft Advertising.

Call Our Office For a Free Quote at (480) 378-0246

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