PPC (pay-per-click) is a type of internet marketing that allows advertisers to run ads and pay a fee only when their ad is clicked.
The most common type of PPC is search engine advertising, in which advertisers “bid” on keywords being searched on the major search engines (Google, Bing, Yahoo, etc), and pay a certain CPC (cost-per-click) each time their ad is clicked.
The beauty of paid search advertising is the level of control you have over why, when, where, and to whom your ad displays.
The PPC advertising platforms offered by both Google and Microsoft allow advertisers to target users based on a wide array of factors including:
- keywords searched
- geographic area
- languages spoken
- and more…
With that said, you can see how effectively managing your campaigns and ensuring a positive ROI can quickly become an awful lot of work and quite the headache for a busy business owner or even an internal marketing manager.
That’s where we come in.
Our skilled team of passionate PPC gurus work diligently to ensure that your campaigns are a success, allowing you to focus on running your business.