In early 2013 Twitter launched Vine, a short-video sharing platform that allows users to create 6 second videos and share them on their Facebook and Twitter. With more than 40 million users, Vine has no doubt started to become a media powerhouse with more than 40 million users in just one year.
With it’s simple design and easy functionality, it’s become a great tool for social marketing for any kind of business. At Search Control, we know how important of a role social media plays in marketing your business through the creation of engaging content, and Vine can help you do just that. Here are some tips on how you can successfully use Vine for social media marketing:
Share Your Business Locale
If your business has customers across the globe, Vine can help you give them a taste of your business in a unique and local way, personalizing your interactions with customers. They will get a bit of insight into where your business operates each day and help you connect with those closer to your town as well. Take short videos of your company, factory, employees, etc. to show the personal side of your business.
Involve Your Customers
Vine is an ideal app for audience participation because of its simplicity and ease of use. Ask your audience to submit videos of them using your products or services and create contests out of them – i.e. whoever uses your products in the most creative way gets some sort of prize. Sharing this content on Twitter and Facebook is easy and will show the appreciation your business gets from customers.
Showcase New Content
Having only 6 seconds to film a promotional clip is actually not limiting at all. You can create some great teasers in 6 seconds for new material in your company, as long as you make sure that the clip is visually appealing and engaging for viewers.
We’ve talked about the effectiveness of hashtags before, and they are just as important to use on Vines. Just like with Twitter, Vine utilizes hashtags to sort relevant topics that users are searching for, and they are a fantastic way to reach a specific audience while still expanding the exposure of your brand.
No matter what your business revolves around, any company can use Vine for effective marketing. In order to achieve business success, it’s important to be seen and heard on social networks, and Search Control can help you do just that. Call us today at 800-399-2001 to talk to our team about how to get started.