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The complete history of Reddit, the Internet’s front page

This is the story of how a bootstrapped startup with a funny name and
no initial ties to the tech scene outlasted better-funded competitors,
survived founder drama, endured tensions with its parent company and
later navigated life as a standalone business – all in order to build
the front page of the Internet. Traffic doubled year after year, even in
the worst of times, with the site now reaching 175 million users per

Reddit is a case study for how a website can attract a
large and dedicated user base, in spite of some chaos and lack of
direction inside the company, and then struggle to convert that
popularity into a viable business. It’s a reminder that sometimes the
hardest thing for a tech company isn’t building a devoted community, but
figuring out what to do with it.

Traffic was never the problem. Everything else was.


Read the Full Article from Mashable here: