Set up your free analysis and discuss our $500 website offer! Call us! (480) 269-4884 We’ve been in the marketing space for over 8 years & one of the most common questions we get is “how much should website design cost?” It’s a difficult question to answer without some details as every business has unique […]
Working regularly with SEO focused clients often provides our fair share of unrealistic demands. However, while this is the case, each situation is unique. This is because each business and client served is different from all the others. In most cases, clients will have a real interest in being taught how the proper use of SEO […]
If you own a local small business, digital marketing should be part of your marketing strategy. This doesn’t have to be difficult. In fact, when using the Internet for marketing your small business, you don’t have to feel like it is an overwhelming, daunting and expensive task. There is so much that encompasses digital marketing, that […]
Have you been wondering if the Google reviews your business has received will impact your ranking? This is a common question and one that you should learn about to know what may (or may not) be helping or breaking your business. Ranking and Google Reviews: What You Need to Know The answer to the above […]
You naturally want your business to show up in Google searches, but your company’s website presence alone is not enough for real success. To greatly increase your amount of customers and to spread awareness of your brand in general, it important to take advantage of Google AdWords. This online advertising network is not only Google’s largest source of income, but it has also grown to be the biggest network of its kind worldwide with guaranteed exposure for its clients. Keep reading to learn about five different ways you can make sure you’re reaching more customers with Google AdWords. Read more
No matter the time of the year, you need to be looking backward and evaluating how well your content marketing efforts are working. You’ll want to integrate the best practices that you pinpointed from your past content as well as include new strategies. Let’s explore six digital marketing trends that you need to start incorporating […]
One of the most common questions we get from local business owners is “how can I improve my Google Places rankings?”. Once you have optimized your Place page, it comes down to five things which we explain below.
Facebook is huge and is no longer a NEW platform (been around since 2004). Consequently, it has grown and matured tremendously, and like most other publishing platforms, their primary profits are driven through advertising. Facebook is home to over 219 million US users and over 1.9 billion monthly users worldwide, which is a HUGE network […]
Your leads are only as good as the website that produces them. Fortunately, designing a website that’s built for leads doesn’t have to be overwhelming or time-consuming. By looking at examples of some of the best converting lead generation websites, you can learn precisely what works — and most importantly, why it works. The following steps are proven lead generation boosters that can not only increase conversions, but can also increase your rankings in Google and overall site authority.
1. Include a Contact Number
Adding a contact number to your website may seem counter-intuitive, especially if you sell a digital product. Doing so however, increases consumer trust and lends credibility to your offer. Even if your customers don’t actually call, the presence of a phone number does bring them some comfort.
One lead generation site for an Arizona based Pest Extermination company incorporated their phone number for the 3 major areas that they service. This helps to promote the fact that they can service Phoenix but also the other large AZ markets.
2. Include Contact Forms on Every Page
Having easy access to the actual lead generation form is paramount to increasing the number of viable leads through your website. The less information they ask for, particularly on the first step, the more likely people will be to part with their valuable personal details.
Notice how the example below uses a contact form that is actually a part of the slider. Customers filling out this form are also more likely to do so because they did not have to give out too much personal information on the first step.
3. Add Testimonials For Greater Credibility
Testimonials can be a powerful marketing tool, but adding photos or even rich media such as video or audio can take them a step further. While the rich media versions may be too bandwidth-heavy for lead generation websites, solid testimonials can have a powerful impact and lend support to your offer.
4. Use Trust Seals – But Make Sure They’re More Than Just Eye Candy
All of the major trust seal providers claim that incorporating a trust seal on your website can increase conversion rates, but the actual statistics are hard to come by. Rather than installing a seal for pure visual security benefits, choose one that is backed up by a rating system or guarantee to the consumer. Some of the best seals that can be used come from sources such as The Better Business Bureau, Chamber of Commerce or industry specific organizations.
Notice in the example below, we were able to incorporate several trust seals on the slider of the home page for our client. These seals immediately help to create a sense of professionalism which will gain trust of visitors and help increase conversion rates.
5. Avoid “Cookie-Cutter” Site Templates
It should go without saying, but when it comes to quality lead generation, you should avoid any cookie cutter “all-the-work-is-done-for-you” website templates. Instead, invest in the best possible website you can afford, and make sure you make the page’s purpose clear up front so that the designer can tailor it to generating leads rather than looking nice or having all the bells and whistles. Having a well-designed site also increases trust and customer confidence levels when shopping online.
6. The Bottom Line for Best Lead Generation: Test, Test, Test
None of these tips will do you a bit of good unless you test them for yourself and determine what works for your unique situation. Number and quality of leads is a conversion factor just like any other – one which you’ll want to see increase and improve over time.
A lead generation page is also a great way to test crucial design changes before applying them sitewide. By split testing changes from one landing page to the next, you’ll be able to see whether or not your lead gen efforts pay off. Of course, having the right testing and analytics software in place will help you determine exactly what’s working – with real-time data, historic timelines, trends and conversion funnels that let you segment down to the smallest details.
July 1st marks the official half way point of the year. Time flies, right? A lot of people set resolutions on January 1st, but let the half way mark pass them by without a blink of the eye.
Have you stayed on track with your New Year’s goals? Whether you answered yes or no, we think that any business owner or marketer should mark this day as important. This is a great time to review your current strategy and make some adjustments to help take your business to the next level.
Search Control has listed 4 simple tactics that any business owner can implement and we are here if you have any questions. We hope these tips help you and your team out and don’t hesitate to contact us if you have any further questions.
Understand the buyer’s journey.
There are many different offers that can be used to help get new business in the door. We’re sure you’ve used them in the past, things such as 20% off sales, free consultations, flat rate pricing, free trials and the list goes on. Take a minute to understand your potential customers’ decision process, and what’s most important to them. Once you do that, you can match the right offer.
Use Google, and learn how to use it well.
Take a webinar (or a free consultation with Search Control) in Google’s suite of tools, and make sure to keep up with the rapidly changing services they offer. Ask fellow business owners what is working for them. Google ads, SEO and YouTube marketing can make or break your online presence. Analyze what is working and what isn’t with rigor and tweak often, not just the offer but the design and layout too.
Turbocharge your customer service.
Make sure whoever is answering phones is prepared to book appointments, upsell, offer special discounts and incentives and take orders on the phone. Getting the customer to call or click is only half the equation. Take a page out of Zappos’ book and make sure your customer service people understand your product, understand your customers, and are a pleasure to talk to.
Quality vs Quantity: Stay focused.
We have had greater success cultivating a smaller number of people and guiding them through a very intentional sales funnel, than when we cast a wide net to people who might not fully align with our target customer.
Let Search Control help you start the second half of the year off right with a FREE service of your choice:
Search Control is here to help you reach your sales and growth goals. We are currently offering several services FREE OF CHARGE! We feel confident that you will love working with us and may even be interested in additional services. Don’t let your sales fall behind when you could be dominating your market.
- Creation of Facebook business page and Twitter company profile
- Setup of Facebook Advertising account and creation of 1 designed and managed ad
- SEO audit of website and competitor analysis
Call us today to take advantage of our offer and see how Search Control can help you!
Contact Search Control
8930 E Raintree Dr
Scottsdale, AZ 85260