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2390 E Camelback Rd #130, Phoenix, AZ 85016

Why Is Online Reputation Management Important?

At Search Control, we make sure you and your business look great online by managing and monitoring how you rank in online search results. It is important for every business to have positive results in all of the top listings including Google, Yahoo and Bing. Online reputation management should be the top priority of your marketing strategy.

Having a positive reputation online is essential in order to protect your company from negative bloggers, reviews, rankings, and defamatory content. If you are not working hard to keep your business high in online rankings, any negative feeds can end up ranking high in search engines and ruin its subject, no matter how big or small. Reputation management serves as a defense for your business against this possibility.

Reputation management also ensures marketing stability. You are able to constantly keep track of how well different marketing strategies are working for your business. With Search Control, any time we see a strategy may not be working as well as it should, we will immediately take action and aggressive measures to increase your rankings and see what tactics work best.

Reviews about your company are a big element in maintaining your company’s reputation management. Local business reviews are a direct reflection of your company’s quality, reliability and skill, no matter what your business is. Many people will trust online reviews first before any other resource when searching for a company to meet their needs.

Various SEO (search engine optimization) strategies are used to manage your online reputation and keep the front page of your search results fresh with new content. Examples of this are creating multiple websites or microsites, blogging, publishing press releases, submitting videos to, and interacting on social networks such as Facebook and Twitter.

Search Control knows that maintaining your online reputation management provides stability for your business’ marketing campaign, diminishes negative content and allows your company to keep it’s best face forward in the online world.

Search Control can help you optimize your online presence, whether it is for your individual self or a business. Call us today at 800-399-2001 to talk to our team about how to get started.

– By Kelsey Avers



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