Facebook is finally getting serious about search. With the launch of Keyword search , Facebook is challenging Google for finding answers and Twitter for checking real-time chatter. The new Facebook Search is still rolling out to all US English web and iOS users, the new search experience is coming to 100% of desktop and iOS users over the next few days, with a plan for Android once the kinks are worked out.
Whether searching “dentists” or “Scottsdale clubs”, recommendations for real-world experiences are plentiful on Facebook because that’s what most people post. Media suggestions are a bit more basic, but you can find out if your friends generally raved about a movie or not. Reviews of apps or more niche things were scarce, and web search engines like Google will remain the go-to.
There will be no ads on Facebook’s mobile search or any new keyword ads. But since keywords can carry lucrative purchase intent, we bet Facebook experiments with ads here eventually to see if they could become real revenue generators. Businesses would surely be willing to pay to insert themselves into results for “restaurant” or “lawyer”.
We found Facebook Search to be a powerful tool for determining the sentiment of ones network regarding a specific news topic. The main problem, though, is that you can’t display results in reverse chronological order like on Twitter, and instead get a News Feed-style personally set of results from over the past few months and years, rather than today’s pulse
Check out these great articles from TechCruch that go into more detail: