Despite the size of your business, blogging is pertinent to your marketing strategy. You could be a small business or multinational company, but either way you want to drive traffic to your website and create more networking outlets through your social media channels. Blogging can help improve your business in many ways.
Keeps Your Customers Updated
One of the great purposes for blogs is to inform your customers, both current and potential, about new things involving your brand. Blog posts can let them know, in more detail than a 140-character tweet, about new additions to your company, discounts you are offering and future promos they can keep an eye out for.
Drives Traffic To Your Website
Creating relevant content on your blog for your customers is a great way to keep them coming back, and even referring others to your site. The blog on your website should be the foundation for all of your social media platforms. Post inbound links directly in each article that take readers to other landing pages of your site.
Connecting Social Media and Your Website
Blogging can quickly be connected to your social media networks, which is where large masses of your clientele are gathering to get information on your brand. When you use social media, your brand becomes more well known and you can communicate quickly with your following. Connecting it your blog increases that connection, especially if you are updating your posts consistently and sharing them on social media right after posting them.
Increase SEO Efforts
Through blog posts, you can use keywords and specific links that can help generate a higher rank for your brand in search engines. Google, Yahoo and other search engines will recognize your consistent updates and they will become more relevant when people search these sites for your brand, pushing your links to the top of the search results.
As you start integrating blogging into your marketing strategy, watch as your business starts catching up with the competition. At Search Control, it is our goal to help promote your business growth and success. Our team is here to answer your questions and to help get you started. Just give us a call at 800-399-2001.
By Kelsey Avers