Mastering the art of social media is no simple task. There are many elements to consider when using social media platforms such as Facebook, Twitter, Pinterest, and more. One of the most important elements to consider and pay attention to is time, and when you’re posting to these platforms.
You want to post on your social networks during times when they are most likely to be seen by viewers and when engagement will be at it’s highest. Each network works differently when it comes to approaching your use of them and considering time as a major factor when posting.
Facebook
Best times to post: Weekdays, 6-8 a.m., 2-5 p.m.
Worst times to post: Weekends, 10 p.m. – 4 a.m.
Millions of Facebook users use the social network on their mobile phone, meaning they are checking a lot more often than they would if they were restricted to accessing it on just a computer. However, during work hours, people are less likely to be checking their pages, so you’ll want to gear your posts to appear before or after they are in the office.
Twitter
Best times to post: Weekends, 1-3 p.m.
Worst times to post: 8 p.m. – 8 a.m.
Twitter is the opposite of Facebook in that it is more active on weekends when it comes to engagement. Shorter tweets are more likely to get more attention than those longer than 100 characters. When you ask for retweets, you’re more likely to get one, instead of just hoping for the best. Using two hashtags instead of one, or more than two, are going to get you the best results. Because Twitter is such a busy feed, posting late at night isn’t ideal, since most people are either out, or asleep, and don’t necessarily find the time to scroll through hundreds of tweets in their feed that late at night or very early in the morning.
Google+
Best times to post: 9 a.m. – 11 a.m.
Worst times to post: 6 p.m. – 7 a.m.
Just like any other social network, posting to Google+ at night isn’t going to help you at all. The best way to determine when your posts are getting the most engagement and what times are working best for you is to analyze your page and audience to determine when you’re getting the most action.
Pinterest
Best times to post: Saturday morning, 2-4 p.m., 8-11 p.m.
Worst times to post: 5-7 p.m., 1-7 a.m.
Pinterest appeals mostly to home decorators, party planners, hair stylists and those who do a lot of DIY crafting. The average visits to Pinterest can be higher in duration than other social media sites, but posting to these sites should be done at the best times to reach your specific audience for this site when they have the time to set aside to browse for a while.
Blog
Best times to post: Monday, Friday, Saturday around 11 a.m.
Worst times to post: 11 p.m. – 8 a.m.
The best way to manage your blog is to consistently post relevant content. Posting once a week on the same day every week is an ideal way to keep the attention of your audience and potential readers. Know your specific audience and how they spend their days so you are posting when you know they will likely have the time to view your posts and engage with them.
Having a strategy for your social media networks can make the biggest difference when it comes to how your audience engages with you and your posts. For any business, it’s important to be seen and heard on social networks, and Search Control can help you do just that. Call us today at 800-399-2001 to talk to our team about how to get started.
