New Year. New Marketing Strategies.
No matter the time of the year, you need to be looking backward and evaluating how well your content marketing efforts are working. You’ll want to integrate the best practices that you pinpointed from your past content as well as include new strategies. Let’s explore six digital marketing trends that you need to start incorporating into your content. These trends can help increase qualified leads.
Media Properties
It doesn’t really matter what industry your business operates in, you need to start looking at yourself as a media company. You also need to look at the ways you acquire information about everything that’s going on in the world. Do you read your news online? Do you sit down to a paper copy of news each morning while sipping on your coffee? It’s the news that controls people’s perspectives and you need to be using it to your advantage. You want to control the conversation that takes place around your brand.
Your content marketing strategy needs to focus on distributing quality content and making sure it lands in front of your intended audience. To do this, you need start out by choosing one media platform and dedicating your profile on it to distribute quality content that provides valuable information to your followers. You can do a podcast, host a blog, or even post videos.
Mobile-First
We all know that consumers love using their smartphones. In fact, more than half of all online searches are performed on a mobile device. Why is your business failing to hop on the mobile platform? Mobile marketing is a huge market and it’s only going to get bigger. With this in mind, you need to create a mobile strategy. For starters, you need to make sure that your site is mobile-friendly. More so, you may want to take advantage of SMS messaging campaigns. Take for example you operate a local bakery. Having your customers sign up for mobile texts is a sure way to land a discount code in front of them each week, enticing them come back in and try out a new menu option.
Reviews
Your audience wants to know that your product or service actually works before they invest in it. An excellent way to show them that it works is by providing them with a ton of reviews to read from your existing client base. And not only are reviews ideal for enticing your leads to make a purchase, but they also prove to be of the utmost value from a search engine optimization (SEO) standpoint.
Search engines base part of their ranking algorithms on the number and quality of reviews you have posted on your site. After all, Google doesn’t want to promote your business in its search rankings if you aren’t a company that’s worth directing online searchers to. Instead, it’s want to please searchers by directing them to businesses that are sure to exceed their needs.
Chatbots
You’ve probably come into contact with a chatbot more than a few times. Chatbots serve as the perfect 24/7 sales representative. The can respond to customers’ inquiries and help direct them in the direction they need to go to best have their issue resolved. And when you set up a chatbot correctly, many people won’t even know they are conversing with a robot. They will think they are talking with a real person.
Video
Video marketing is exploding and it’s going to become even more popular over the next decade. Hop on Facebook and you’re sure to come across a Facebook Live Video. People are all about presenting their lives in live format these days. Many studies have been conducted on video marketing and all of them point to the same thing — video marketing works because consumers prefer video over text.
When marketing your products and services using video, you get a chance to get more personal with your audience than you do through a text-only article. If you haven’t started using video in your marketing campaign, you need to. Some studies have shown that videos can boost your conversion rates by as much as 80%.
Branding
It is extremely important that your marketing efforts don’t come across as being forceful. You don’t want to tell your audience what to do. Instead, you want to tell them a story as to why they should engage with your brand.
Also, when you’re branding yourself through marketing, you shouldn’t focus all of your attention on getting the audience to take a certain action. Instead, you need to make sure you are providing value to their lives first through the content you are distributing. In fact, some of your pieces of content shouldn’t have a call to action at all. They should simply be used as informative pieces of content. You will, however, want to make sure that these pieces of content include embedded links directing consumers back to your contact page so they can call or message you if they want to make an inquiry.
The Takeaway
Content marketing is here to say and your marketing department needs to start viewing itself as a media agency. With so many different forms of media to take advantage of, you need to experiment and see which types work best for your brand and audience. Regardless of the media forms you use, though, make sure that you are always delivering valuable content that engages your audience’s attention lets them walk away knowing that they can benefit from establishing a relationship with your brand.
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Successful digital marketing doesn’t just happen overnight. It takes a lot of time, effort, and use of the most up-to-date industry practices. We know this can be challenging for business owners like yourself who are busy running the business day-to-day. That’s why Search Control steps in to make the process hassle-free. Our digital marketing experts can handle your online presence and work to drive quality leads to your business so you don’t have to worry about a thing.
Contact Search Control today to schedule your free Web Presence analysis!
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