Marketing Tips to Increase Sales and Leads in Summer 2019
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With tax season behind us, many businesses are now focusing on marketing for the rest of the year. During the spring and summer months, the right marketing techniques will help you to maintain positive traction and build your business, attracting as many new customers as possible. Below are five tips you can use to increase sales and leads in the coming seasons.
1. Invest in Facebook and Instagram Advertising
More consumers are shopping online than ever before. Not only do these consumers shop online, but they also spend a large portion of their free time online, often engaged with others on social media websites. In order to reach this demographic, you need to incorporate social media into your marketing strategy. Both Facebook and Instagram Ads give you unparalleled access to potential consumers in an environment they visit often. You can advertise on both of these platforms, or you can simply choose the platform that is used by your target audience most often.
There are many different ways to structure marketing content for these platforms, from videos to stories. Different consumers will respond to these marketing structures in different ways. Be sure to conduct some research to see which structures appeal most to the consumers you want to reach. You can also attract more customers by offering a promotion, such as a contest or giveaway. Regardless of the strategies you use to reach consumers on social media, make sure that you monitor the results of every campaign carefully.
2. Break into YouTube Advertising
Video content on the internet has grown in popularity in recent years, with YouTube emerging as the most popular video platform. Although many consumers use YouTube primarily for entertainment, it is emerging as an effective marketing platform for businesses of all sizes as well.
Bringing your marketing campaign to YouTube can help you reach almost any audience. However, users won’t sit through just any video, so it is important to make sure the content you produce and post is worth their time. If you develop a reputation for posting useful and/or entertaining content, you will bring in more subscribers. You will also notice that your videos will be shared more often on social media, allowing you to reach an even greater number of consumers.
Although it is important to produce good quality content for your viewers, that doesn’t mean that you need to invest in expensive video equipment or a team of professionals in order to use this marketing platform effectively. In fact, you can make videos for YouTube using only your cellphone and its existing camera! Plenty of affordable editing programs are available to help you get your videos ready to publish with little to no assistance. To get the most out of video advertising, test your content on viewers ahead of time and optimize it based on the response of your target audience. Once you have some content to use, don’t be afraid to repurpose it in the future to reach an even larger base of consumers. Alternatively, if you don’t feel comfortable making your own videos for YouTube, you can make a video slideshow instead using stock video and images.
3. Build your brand via email
Even with so many other options available, email marketing is still one of the most powerful tools at your disposal. Many consumers prefer to receive their marketing content using this medium. In order to get the most out of email marketing, it is important to structure your campaign carefully. Make sure that consumers are able to sign up for your email list easily and that the content they receive is engaging. Keep track of the success of your email marketing campaigns by paying careful attention to important analytics, such as click through rates and conversions. You can also improve the integrity and success of your email campaign by varying the content you send and breaking down your email list into segments based on specific consumer characteristics and sending content to each segment based on its needs.
Handling a mass emailing campaign can be difficult without the right tools. To make things easier, consider using software to lighten the load. Examples include Constant Contact and Mail Chimp, which allow you to manage large lists of recipients and send emails to multiple consumers quickly. In addition, you can ease the burden of creating content by streamlining your promotions and messaging on both email and social media platforms. This will also help to add a sense of continuity and cohesiveness to your overall brand message.
4. Place ads on Google or Bing
One of the quickest ways to increase your sales and build your consumer base is by placing advertisements on the bigger search engines, including Bing and Google. Many consumers who are looking for a specific product or service will turn to one of these search engines to find the right brand or to learn more about their options. When your brand’s name appears near the top of the search results, you are more likely to win the customer’s business.
For many companies that want to build their business via search engines, Google’s Advertising Platform is the most effective investment. However, to get the most benefit from Google AdWords, you need to use this tool properly. If you are running a smaller business, it is important to limit your use of keywords so that you don’t waste resources. Choose the keywords that are most relevant to your consumers and focus all of your resources on them. Even after choosing keywords and narrowing your focus, you need to track your progress carefully with Google Analytics. Using this information, you will be able to see which of your campaigns are most effective and optimize your efforts accordingly.
5. Invest in offline advertising
Even though the internet is becoming the most popular tool for businesses and consumers alike, it is not the only outlet available to marketers. Your business can still benefit from reaching consumers using offline marketing materials, including trade shows, mailers, billboards and the radio. You can also reach a larger audience by creating branded merchandise, such as t-shirts, coffee cups and other items consumers are likely to see or use.
To maximize the benefits from offline advertising, consider using more than one channel to reach consumers. Make sure that your brand message is consistent across all channels, both online and offline, so that consumers will have a clear picture of what your company stands for and what it has to offer. If you choose to use visual offline advertising, such as mailers and billboards, make sure that you develop logos and other images that will make your brand stand out from the rest.
If you want your business to grow successfully, having effective marketing campaigns is essential. With the right marketing strategies, you can reach your target audience, communicate your brand message clearly and maximize conversions. All of the marketing methods discussed above can help you build your business. However, for the best results, consider using multiple marketing methods to your advantage. Remember to keep your brand messages consistent and, above all, to monitor the success of your campaigns so you can optimize your efforts.