You naturally want your business to show up in Google searches, but your company’s website presence alone is not enough for real success. To greatly increase your amount of customers and to spread awareness of your brand in general, it important to take advantage of Google AdWords. This online advertising network is not only Google’s largest source of income, but it has also grown to be the biggest network of its kind worldwide with guaranteed exposure for its clients. Keep reading to learn about five different ways you can make sure you’re reaching more customers with Google AdWords.
1. Determine Your Goals
What kind of business growth are you looking to achieve? On top of that, how much are you willing to spend on your Google AdWords campaign? According to Google, most clients of AdWords can expect to make at least $2 for every dollar they spend on advertising, and this isn’t even counting long-term business that may result from it. Still, before you go shelling out more money for AdWords, it’s important that you take a realistic look at your growth wants and expectations, along with your budget for the foreseeable future.
2. Use the Right Keywords
Everyone already knows that well-written ads rule, but the truth is that the online advertising game today relies heavily on the use of keywords for success. It’s important that your advertisements are not only using keywords that are going to get them to show up in online searches and on websites, but also ones that make sense in the context of the ad and are targeted toward your customers. Speaking of which…:
3. Know Your Target Demographics
Where is the bulk of your business going to come from? In order to make sure your ads are properly placed, you need to customize your ads with the right wording (and imagery, if applicable) for the demographics you’re looking to get the attention of.
4. Use Mobile Optimization
A lot of people these days use their phones as their primary tool for internet browsing, and that means that you can increase your visibility by making your ads mobile friendly. Google AdWords now offers quite a few mobile optimization options that are definitely worth checking out. If you don’t want to pay a lot, you can customize your ads’ mobile optimization to be within certain limited radiuses and zones.
5. Consider Retargeting
In addition to mobile optimization, another customizable visibility option that you should consider is retargeting. If you’re unfamiliar with the term, just think about all the times you saw an online ad for something that you just searched for or visited a website for. This is retargeting, and while it does cost extra, it can increase your visibility much more than with just the general AdWords options.