The Holidays are already upon us, crazy right? 4th quarter is a time when some businesses boom and gain more clients while others experience unneeded slows. Are you and your business prepared to make the 4th quarter one for the record books? November and December are those special months when retail booms, service businesses gain more clients and remaining annual budgets get spent on business to business transactions. If you are anything like us, you want to make sure that you maximize your business potential and have a plan for success riding into 2017.
Here are 3 EASY to implement tips that will help get NEW contacts in front of your brand, get previous customers back to your website and make it easier for everyone to engage with you.
Make sure you have strong calls to action (phone numbers, forms, specials, coupons, etc)
In web design, a CTA is a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel. It is an essential part of inbound marketing as well as permission marketing in that it actively strives to convert a user into a lead and later into a customer. The main goal of a CTA is a click, or a scan in the case of a qr code, and its success can be measured via a conversion rate formula that calculates the number of clicks over the times the CTA was seen. Another way to test the effectiveness of a CTA is using A/B testing where several graphics are presented to users and the graphic with highest success rate becomes the default.
Getting prospective customers to do what you want them to do can be like herding cats. They abandon shopping carts before checking out, they don’t sign up for your beautifully written newsletter, and they don’t even have the common courtesy to read your blog posts all the way to the end.
Use Facebook Advertising
Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. Facebook in particular stands out — in some cases, 7x cheaper than the next most affordable social media ads channel. Facebook ads provide one of the most targeted advertising opportunities today. The social network knows the demographics, interests and social connections of more than 1 billion people who are active online.
Email Marketing: Hit your list and offer something unique
Today’s marketers need to do more with less. They needs to connect with their audience in a highly personalized way, while staying on budget. Marketers that can do this – connect with their prospects and customers in a highly targeted way – will be successful in delivering ROI and revenue back to the business via email marketing.
We are currently offering several services FREE OF CHARGE and feel confident that you will love working with us enough to consider our comprehensive ongoing services in order to continue forward with ongoing success online.
Complimentary services for the Holidays – Our gift to you:
- SEO Review & Update of Your Website
- Creation of Primary Social Media Accounts: Facebook, Google + and Twitter
- Set-up & Management of Facebook Advertising Account