Control Your Online Business Directories!

You may know some of the major online directory and profile sites, such as Google Maps, Yelp, Yahoo Local and Bing Local. How about the hundreds of others out there? There are countless online business directory sites, some allowing users to leave reviews, some for specific industries, some for specific locations, others are just basic business directory listing sites. The list goes on and on and they are more important than you might think.

You would be surprised how many businesses overlook their online business directories by either not managing them to ensure they are all accurate, or not even knowing what directories their business is listed on. There are a handful of benefits associated with having your business listed on multiple online directories, as well as ensuring they are all accurate and optimized properly.

Here are just some of the major benefits of using online business directories and ensuring you are properly optimized and listed on them:

Exposure:

One of the most important marketing strategies for businesses is to get more exposure. Obviously, the more people who are exposed to your business, the more likely people are to use your services. If consumers online are not able to visit your website, or don’t even know it exists, you are going to have a hard time getting them to purchase your products or services. Having your business listed across many different online business directories will help your website exposure grow. Every day, thousands of people are using online directories to search for things they are interested in. They are out there already looking, you just need to make it easy for them to find you. Using these online business directories will help expose your company to more visitors on the web and also could increase traffic to your website.

Increasing Traffic:

Going back to exposure, the more people that are exposed to your website, the more they are likely to visit it. Not only do they offer exposure to the potential visitors of business directories, they also offer more exposure to the various major search engine crawlers. This increased exposure also increases the chances of your website appearing across the major search engine results pages (SERP). This will increase your chances of being seen when people are performing regular searches through these search engines, such as Google and Yahoo, thus increasing your website traffic.

Authority & Professional Appearance:

Having a professional appearance will make potential customers more likely to trust in your business. Being listed across numerous authoritative business directories will help you maintain this professional appearance.

SEO Benefits:

This is a big one in the world of SEO (Search Engine Optimization). These online business directories offer several SEO benefits. These directories offer you more inbound links. When a visitor sees a link to your website on an online business directory, they can click that link and be immediately re-directed to your website. Right there you have increased traffic. A second major benefit of these listings are backlinks. As search engine crawlers find backlinks to your website, the more relevant they will rank your website. This becomes increasingly true from many of the major and authoritative business directories, such as Google Business, Yelp, Merchant Circle, Angie’s List, and many more. This can results in a higher page ranking on the SERP. As you may already know, the higher you get on the search engine results page, the more people are likely to click on your website.

How We Can Help:

Many times we find that there are numerous business directory listings out there for a company and they are unaware. This usually occurs because of a couple different reasons.

  • Listings were previously setup by someone without others in the company being aware:

    This is great, however can cause issues as maybe that person is no longer around and you do not have the login credentials to get in and manage the listing for your business. This can be problematic, especially when a business has moved, changed phone numbers, got a new website domain, or even re-branded.

    There are ways to get remedy this! Most business directories have the option for you to claim your listing after you created it. More often than not, we see these listing were created but never claimed. We can assist with the claiming process to ensure you own your business listing and can ensure it is updated with the proper information. Other times that option is not available… In that case we can attempt to reach out to the online directory via email or support ticket to explain the problem as see if they can assist by updating the listing manually.

  • Your business listing was Auto-Generated:

    This happens all the time as business information is public knowledge. A lot of these directory sites will auto-generate a listing for your business based on the information they find online, which is not always accurate. They do this in hopes that you will come to claim your listing and create an account on their directory site. In this case, we can go through the same claiming process as we mentioned above and ensure you own the listing and can control the content and information on it.

Here at Search Control we have these processes down to a science. We will ensure you are listed across the major business directory sites with the proper business information and that all-important backlink. Additionally, we scour the web to find all of the existing listing for your business and take detailed notes on what needs to be done to each to ensure they are all updated and optimized with the proper business information, logos and images, backlinks, phone numbers, business address and more. We assist with all the claiming and verification processes needed and organize all of this information into our Control Tower Dashboard so you know exactly where you are listed on the web and what your login credentials for each of these directory listings are.

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